Why Should I hire a professional?
Choosing an amazing logo designer is crucial for creating a strong brand identity for your business. Your business should hire a professional logo designer for several reasons (click to reveal):
How to choose an amazing logo designer
Here are some tips to help you choose the right logo designer:
- Look at their portfolio: Check the designer’s portfolio to see if they have experience in creating logos for businesses similar to yours. Look for quality, creativity, and consistency in their work.
- Check their expertise: Make sure the designer has a good understanding of branding, marketing, and design principles. They should be able to provide you with advice on how to create a logo that reflects your brand and appeals to your target audience.
- Read their reviews: Look for reviews and testimonials from previous clients. This will give you an idea of their work ethic, communication skills, and ability to deliver on time.
- Discuss your project: Schedule a consultation with the designer to discuss your project and get a feel for their communication style. Make sure they are willing to listen to your ideas and understand your vision for your brand.
- Consider their pricing: Be realistic about your budget and choose a designer whose pricing fits within it. Remember that a good logo is an investment in your business and will pay off in the long run.
- Look for a long-term partner: Finding a designer who is willing to work with you on an ongoing basis can be beneficial for your business in the long term. They will be able to help you evolve your brand as your business grows and changes.
- Ask about the designers process: You can gauge a designer’s commitment to delivering a suitable logo by inquiring about their process. A professional logo designer will dedicate ample time to research, considering your business objectives, industry, and target audience. This thorough approach ensures that the resulting logo design is not only aesthetically impressive but also tailored to meet your specific needs.
- Avoid Logo Factories: Many individuals make the mistake of relying on Google to find a logo designer. However, the “First Page on Google” phenomenon can be problematic. When searching for “logo design” or similar terms, the first page is usually filled with “logo factories”.
These options should be avoided by anyone seeking a professional logo design for their business. The generic logo designs offered by most of these agencies or companies are not unique or distinctive enough to serve as a custom logo that truly represents your brand identity.
To ensure that your logo is designed properly, you need the expertise of a talented, human designer, not a program that randomly combines elements to create meaningless logos. One of the many reasons to avoid these offers is the issue of time. You may come across offers such as “perfect logo design within 24 hours” or “Create Your Logo in 5 Minutes?”, but these options are unlikely to result in a high-quality, customized logo.
8 things you should expect from your logo design
- Your logo needs to be a vector: Your logo will be used in various scenarios, from a small website icon to expansive building signs and vehicle graphics. Therefore, it must be highly scalable to accommodate diverse dimensions. A vector graphic is ideal for this purpose since it can be resized without any loss of quality. On the other hand, some inexperienced designers create logos in a raster bitmap format, which is not suitable for resizing. This format can result in a fuzzy and blurry logo that fails to make an impact. Hence, it is crucial to have your logo in vector format to prevent any distortion.
- Your logo should work in only one colour (and multicolor and grayscale): There may be situations where your logo needs to be presented in a single color, such as promotional items like pens or water bottles that offer only one-color printing options. It is crucial that your logo is not reliant on color, gradients, or other effects for its design, as it may appear unappealing when viewed in one color.To ensure that the shape and form of the logo work seamlessly, professional logo designers usually start working with black and white concepts. This approach allows them to evaluate the design’s effectiveness before introducing color, ensuring that the logo works effectively in any situation.
- Your Fonts Should be Licensed: Fonts, similar to stock images and photographs, necessitate a license to be utilized in designs and marketing materials. Designers are obligated to ensure they are legally authorized to use a particular font in logo design, meaning that appropriate licenses have been acquired, and that the font allows for use in logo designs. However, not all fonts permit such use.In cases where a font that lacks proper licensing is required, the cost of the font will need to be added to the project fee. Alternatively, if you do not want commercially licensed fonts used in your logo design, it is advisable to inform your designer at the outset. However, this may limit the design process by reducing the number of professional-level fonts available to your designer. Additionally, once the logo is created, you will need to obtain an extra license if you intend to use that font in other branding areas where text can be edited, such as websites and PDF documents. However, if the font is solely used in the logo, further licenses are not required.
- You should invest in logo, or branding guidelines: There may be instances where you need to provide your logo to another designer for marketing or promotional purposes. After investing significant time and money in designing the perfect logo, the last thing you want is for it to be distorted by another designer. This is where style guidelines become crucial. These guidelines may be known as logo guidelines or brand guidelines, but they serve the same purpose.The style guidelines document acts as a comprehensive guide for your logo. It provides clear instructions to other designers on how to use your logo when incorporating it into a design. The guidelines outline critical details such as spacing, sizing, typography, color, as well as guidelines on what to avoid. Essentially, it serves as a reference bible for your logo.
- Your logo needs to be adaptable: Although your logo may look fantastic in a rectangular shape, you may encounter scenarios where it needs to fit within a square. Squishing it to fit is not a viable solution as it can affect the logo’s integrity. Additionally, cropping off the edges may result in loss of vital elements of your identity.We’ve all seen company logos used as profile pictures on social media platforms where the logo is not designed to fit within a square or circular shape. The outcome is usually unappealing. A competent logo designer should be capable of providing your logo in a variety of layouts that can be utilized in different situations. At the very least, you should receive a stacked/portrait option and an inline/horizontal option.
- Your log should be unique: Your logo should be original and distinct, to set you apart from your competitors and give you a memorable identity.
- It should be memorable: Your business’s logo should be easily remembered and recognizable by your target audience, so they can easily associate it with your brand.
- It should be timeless: Your logo should not be trendy or fashionable, as these styles come and go. It should have a timeless design that can stand the test of time. Check out some of the best logo redesigns.