Branding & Logo Design

We have helped many startups, small business, and fledgling professionals create their brand identities. Starting with name selection and finishing with graphic design and printing services. We have also helped long time entities refresh and modernize their looks.

Street Cats Records

Independent Record Label

Edgy, 70s, Psychedelic, Original, Music; were some of the words used to describe this independent record label. We knew that we had to create an image that would match that vibe. The logo is designed to invoke the idea of an alley cat on top of a wall at sunset listening to a record player. the “S” of Street forms the tail and the “C” of Cats forms the body of the cat. The “R” is flipped on its side to form the Record and the arm of the player. Unfortunately, due to partner disagreements the label is no longer around but we just loved the logo design so much we wanted to keep it alive if only in name.

TECSTYL

Fashion Brand

Originally the owner wanted a name that would have limited her to only the pandemic. We created a brand that could evolve with the client as they expand into other areas of fashion. We had to create a name that was unique and that would make sense in both French and English. Finally, we designed the logo to match with the new identity. It’s clean and the Y has an eyelet and thread to represent the handmade quality that the brand represents. More about this project…

Tara Steinberg

Lawyer / Attorney

The “T” and “S” of Tara Steinberg were used to create the scales of justice. Just like the lawyer herself we wanted a design that was bold and classy. Because of the nature of the design the logo works in multiple languages.

Groupe Premier Quebec

Financing for Auto Dealerships

Groupe Premier (1st in French) Quebec came to us with their own ideas for a clipart logo with a cartoon car under un umbrella. We obviously convinced them to leave that idea in the dust. Instead we came up with a logo that is clean and professional. The strong contrast between the red, black and white makes for a bold presence and is reminiscent of racing colours. The red 1 superimposed on the P reminds you that they are the premiere choice and also the Premier Groupe. The Q was used to a tire with a nice rim. The client loved their new logo so much they had us turn it into shirts, water bottles, decals and of course on their website which we designed.

CREATIVE DESIGN FROM MONTREAL

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